Dukan
Multi-tenant Commerce
MARÉ Fashion
Fashion commerce — editorial storefront
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The brief
The brief was to sell the collection without flattening the brand into a generic product grid. MARÉ needed the confidence of a campaign lookbook and the clarity of a store customers could browse and buy from without friction.
Our approach
We planned the content hierarchy around campaign imagery, seasonal collections, product confidence, and purchase intent. Then we carried that system through the homepage, collection and product pages, account journeys, cart, and checkout.
The result
A storefront where the brand story and buying journey reinforce each other from the first campaign image to checkout.
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