Dukan
Multi-tenant Commerce
Ridgeline Roofing
Home services — lead generation
Visit project
The brief
Roofing decisions are technical, expensive, and often urgent. Homeowners arrive unsure whether they need a repair or replacement, what the work involves, and whether the contractor will document the job properly.
Our approach
We planned the experience around urgency and proof: active-leak triage, plain-language service paths, documented project records, a guided planning calculator, and a qualified enquiry flow. A direct visual system keeps the company credible without looking like a standard contractor template.
The result
A practical lead-generation system that helps homeowners understand the likely scope, evaluate the company, and arrive at the first conversation better prepared.
More work
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